SELLING

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Overview

Selling your home is a major milestone often the largest financial transaction of your life. Choosing the right agent to represent you is critical. You need someone who combines strategy, communication, negotiation skill and experience with your best interests at heart.

For many, the difference between a good result and a great one comes down to the agent you choose.

At its core, the sale of a property should be a positive, collaborative process between seller and agent. It’s not just about the price it’s about trust, preparation, and execution. With over 1,000 properties sold across 50+ suburbs, and an award-winning track record in Perth’s premium markets, Chris Tonich offers a strategic, seamless and proven approach that consistently delivers results.

Requesting an Appraisal with Chris

Requesting an appraisal with Chris is more than just getting a price it’s the beginning of a tailored plan.

You’ll receive a digital pre-listing kit before your meeting, followed by a detailed face-to-face consultation. Chris’s focus is on clarity, strategy and ease making the entire experience as smooth and stress-free as possible from beginning to end.

Here’s what to expect during the appraisal:

  • Agent Involved | Who will represent your home and what level of service you’ll receive
  • Time Frame & Current Market Conditions | Market insight to time your campaign effectively
  • Marketing & Sales Success Plan | A bespoke campaign designed to maximise buyer reach
  • Attracting a Premium Price | Strategy to drive urgency, competition, and price uplift
  • Presentation & Styling | Access to trusted professionals who make every room shine
  • Selling Process & Marketing Calendar |  Clear timeline of what to expect, and when
  • Method of Sale | Private treaty, off-market, auction whatever works best for your goals
  • Negotiating & Communication | A high-level approach to buyer interaction and feedback
  • Access to Buyers | Tapping into qualified contacts across Perth, interstate and overseas


Chris also works with leading auctioneers, professional stylists, and video production teams to give your campaign the strongest possible market presence across all channels, including social media, digital, print and direct outreach.

Questions You Should Ask Before Choosing an Agent

Sellers should feel empowered to ask the tough questions. Here are the ones Chris encourages every homeowner to ask when selecting an agent:

  • Can you provide a detailed local market report, including current trends and pricing insights?
  • What is your average list-to-sale price ratio?
  • How many days do your properties typically spend on the market?
  • Do you currently have buyers looking for a home like mine?
  • Will you give me a checklist to prepare my home for sale?
  • Will you personally conduct all home opens and speak to every buyer?
  • How do you handle buyers who challenge the asking price?
  • Can you help me find my next property or refer me to a buyer’s agent?


Chris welcomes these conversations because he has the track record, systems and experience to back every answer with results.

Let’s Have the Right Conversation From the Start

If you're thinking of selling or just want an informed opinion on your home’s current value reach out to request your obligation-free appraisal.

You’ll receive:

  • A comprehensive digital pre-listing kit
  • A detailed market analysis
  • A premium strategy tailored to your goals


With trusted insight, elite marketing, and negotiation that won’t leave money on the table, selling through Chris Tonich is more than a process it’s a plan for your best result.

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